Copy Patterns

Navigation

In the app

  • Account Menu
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  • Back To My Templates
  • Campaigns
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  • Dashboard
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  • Home
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  • Preview Popup
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  • Save And [Action]
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  • Setup
  • Template

On the website

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Subnavigation

In the app

  • Add subscribers
  • Automation
  • Basic
  • Build it
  • Campaigns
  • Click map
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  • Clicked links
  • Conversations
  • Edit [item]
  • Forms
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  • Manage subscribers
  • Overview
  • Plain-text email
  • Saved templates
  • Settings
  • Signup forms
  • Stats
  • Themes

Buttons

In the app

  • Activate [Feature]
  • Add [Item]
  • Apply
  • Back To [Location]
  • Browse
  • Build [Item]
  • Buy [Plan Type]
  • Close
  • Configure [Integration]
  • Connect To [Service]
  • Continue
  • Create [Item]
  • Delete
  • Delete All
  • Edit
  • Edit [Item]
  • Enable [Service]
  • Export [Item]
  • Export As [File Type]
  • File Manager
  • Get [Service] Discount
  • Hide [Item]
  • Import
  • Import [Item]
  • Invite Users
  • Preferences
  • Print
  • Print [Item]
  • Publish
  • Resolve
  • Save
  • Save [Item]
  • Save & Close
  • Schedule
  • Select
  • Send [Item]
  • Sign Up For [Service]
  • Start [Action]
  • Stats
  • Subscribe
  • Unsubscribe
  • Update
  • Upload [Item]
  • View [Item]

On the website

  • Back To Top
  • Browse All
  • Create Account
  • Download
  • Download [Item]
  • Download For [OS or Device]
  • Learn More
  • Log In
  • Read
  • Status History
  • Submit
  • Submit Feedback
  • View [Item]
  • View All [Items]

Drop-down menus

In app

  • Account
  • Activity
  • Add subscribers
  • Country
  • Create campaign
  • Currency
  • Date format
  • Display
  • Drafts
  • Edit
  • Edit [item]
  • Export list
  • Filters
  • Folders
  • General forms
  • Inbox Inspection
  • Link to
  • List growth
  • Move to
  • Number of [items]
  • Preview and test
  • Recently sent campaigns
  • Save and exit
  • Segments
  • Settings
  • Sort by
  • Stats
  • Themes
  • Time zone
  • View
  • View [item]
  • Year
  • Your industry

On the website

  • Currency
  • Experts Directory

Checkboxes

In the app

  • Activate the “archive bar” for this list.
  • Add segmentation conditions
  • Admins and Owner
  • Advanced reports
  • Apply to all
  • Authenticate campaign
  • Authors
  • Auto-[perform action]
  • Campaign [activity]
  • Click performance
  • Clicked links
  • Daily summary
  • Forward to friend
  • Imports
  • Inbox Inspections
  • Include [item]
  • Let subscribers pick email format
  • Managers
  • New subscriber
  • Opens by location
  • Overview
  • Personalize the "To:" field
  • Profile updates
  • Required field
  • Send [type of message]
  • Show [item/options]
  • Social stats
  • Subscriber activity
  • Subscribes
  • Track [statistic]
  • Unsubscribes
  • Via the API
  • Viewers

Radio buttons

In the app

  • Admin
  • As [group/field type]
  • Author
  • Delivery date/times
  • Forever Free
  • From names
  • Hidden
  • HTML
  • Manager
  • Monthly
  • Owner
  • Pay As You Go
  • Send
  • Send [at a specific time]
  • Send to [recipient]
  • Send with [feature]
  • Show [field type]
  • Subject lines
  • Text
  • Viewer
  • Visible

On the website

  • Automation
  • Campaigns
  • Integrations
  • Lists
  • Mobile Apps
  • No
  • Reports
  • Segments
  • Signup forms
  • Templates
  • Yes

Form titles

In the app

  • Add Subscriber
  • Basic Information
  • Campaign Defaults
  • Campaign Info
  • Change Password
  • Connections and Notifications
  • New Subscriber Notifications
  • Permission Reminder
  • Primary Account Contact

On the website

  • Contact MailChimp
  • Existing Users
  • Get Started With a Free Account
  • Log In
  • MailChimp Experts Application
  • Report Email Abuse
  • SOC II Report Request

Form fields

In the app

  • Address
  • City
  • Company/organization
  • Contact name
  • Country
  • Default [item]
  • Email [item]
  • Email [notification type] to:
  • First name
  • From email address
  • From name
  • Last name
  • List name
  • Name your [item]
  • Password
  • Phone
  • Remind recipients how they signed up to your list
  • Specify |MERGETAGS| for recipient name
  • State/Province/Region
  • Template name
  • Time zone
  • Username
  • Website URL
  • Workflow name
  • Your Google Analytics tracking ID
  • Zip / Postal code

On the website

  • Agency name
  • Agency website
  • Comments, questions, reason for report
  • Email address
  • First name
  • Last name
  • MailChimp username
  • Message
  • Name
  • Subject
  • Your suggestion

Calls to action

In the app

  • Check or uncheck checkboxes
  • Choose [item]
  • Configure [item]
  • Confirm campaign details then send it
  • Copy/paste onto your site
  • Create [item]
  • Customize your [item]
  • Design [item]
  • Download the [item]
  • Edit [item]
  • Email your subscribers
  • Enter [item] [in a location]
  • Find [item]
  • Hold up. [Perform action.]
  • Import a list
  • Insert your image here
  • Integrate with [app or service]
  • Name your [item]
  • Name your [item] and [perform action]
  • Now [perform action]
  • Please [perform action]
  • Select [item]
  • Select a list [and/to perform action]
  • Share [item]
  • Type DELETE to confirm
  • Upload [item]
  • View [item]

On the website

  • Access our contact form
  • Calculate your monthly costs
  • Find [item]
  • Follow us [in/on/around a location]
  • Learn more about MailChimp
  • Please [perform action].
  • Sign up for [specific mailing list]
  • Sign up to [receive specific notifications]