Mailchimp Content Style Guide

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  • Writing Goals and Principles
  • Voice and Tone
  • Writing about Mailchimp
  • Writing About People
  • Grammar and Mechanics
  • Web Elements
  • How to Write Educational Content
  • Writing Legal Content
  • Writing Email Newsletters
  • Writing for Social Media
  • Writing for Accessibility
  • Writing for Translation
  • Creating Structured Content
  • Copyright and Trademarks
  • Word List
  • Further Reading
  • TL;DR

Further Reading

We love these style guides:

18F Content Guide
Buzzfeed Style Guide
A List Apart Style Guide

If you’re working on your own style guide, these resources were helpful to us:

Accessibility Cheatsheet
18F Accessibility Guide
Designing for Screen Reader Compatibility
Accessible Color Combinations
WAVE Web Accessibility Evaluation Tool
The Conscious Style Guide
GLAAD Media Reference Guide

Want to adapt our guide to use at your own organization?

Mailchimp Style Guide on GitHub

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© Mailchimp 2023. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License.